How to not rely on other people to market your photography business for you.
When I first decided to start my business, I was willing to capture anything that moved (which was mostly my son and my mini Aussie). As my first few clients started to trickle in, I quickly learned what I did and didn’t want as far as future clients and sessions went. Personally, I much rather prefer families over boudoirs. It was in discovering what I didn’t enjoy that I realized I didn’t want those clients (although they were wonderful) spreading the news that I was perfect for their intimate photos. Rather than rely on word of mouth, I want to rely on my marketing. These marketing tips help me make sure that my potential clients are fully aware of what I offer and what they can expect with their sessions. Here are a few ways that I take control of my marketing.
I cannot say enough about creating a unique postcard for your business! I even have a template for you to use, get it here. These postcards can be left with local businesses, given to potential clients, and even used as mailers! Postcards are a versatile marketing tool that instantly shows off what you specialize in!
Updated Website and Portfolio
It drives me crazy when I search for a business online and either can’t find a website or find a website that looks like it was created when the internet was created. Your website is a larger version of your postcard, and if it doesn’t accurately portray your business, there is a potential for lost clients. So take the time now to update your website (current contact info, pricing, and services) as well as your portfolio (only display what you want to attract!).
Actively Using Google Reviews
Google Reviews are like the gatekeeper for your website. When you first search for a business, the reviews pop up and are more accessible than your website. I know it can be awkward, but educate your clients on the importance of these and how appreciative you are of those that fill them out. Take advantage of this amazing opportunity!
I know it’s a terrible thought, but there may be a day when Instagram and Facebook don’t work…how many customers would you no longer be able to reach if that happened? Unfortunately, you don’t own your social media, but the good news is you do own your email list!! Your newsletter is the perfect place to market your business to those who already support you and are looking for ways to continue to support you! These emails keep your clients up to date, give them opportunities to book first, and even take advantage of newsletter-only opportunities! Believe me when I say several photographers book out their WHOLE CALENDAR just from their newsletter!