Have you recently started a family photography business, or are looking to rebuild your brand? Wherever you are in the process of creating your business, your logo needs to be one of the first things you consider. Your logo is the foundation, the identity, and the first thing your customer will likely see when thinking of your business. Therefore, your logo should be memorable and aligned with your brand. While it may be the first thing you want to skip, I suggest that, instead, you make it a priority. Here are a few things to consider when creating your company logo.
Things to Consider
There are several ways for you to create your own logo if that is the route you plan on taking. Canva, for example, has several customizable templates to help get you started in designing your own logo. As you begin to create, keep these few things in mind. First, your logo is the basis for your brand and needs to reflect it as such. The colors in your logo need to match the colors across the rest of your brand (your website, your logo, and your marketing materials should be cohesive). Secondly, keep your logo clean, simple, and easy to read. For example, neon green writing against a neon yellow background is challenging to read. Finally, your logo needs to be adaptable. Transparent backgrounds, a version in black and white, and a logo to use as a watermark are all ways to be versatile.
Ask the Professionals
If any or all of the above sounds daunting and overwhelming, I get it, and you’re not alone! Trying to decide between the thousands of fonts, every single color, and all the other options (flowers, circles, or animals, oh my!) is just a lot. Why stress over it when you can have the professionals create your logo? When in doubt, have the expert figure it out! Fiverr is a great, cost-efficient resource to help create your logo. If you are looking to create a cohesive all-around brand, look to Kaleigh Wiese. Kaleigh has such wonderful branding advice. For example, check out this recent blog from her that discusses brand consistency.
Wherever you decide to go for help, be as clear and concise as you can when describing what you want your logo or brand to be. The more descriptive you are, the more likely you’ll love the end result.
